Discover with us the magic and surprising beauty of plant-based dyeing.

We're re-colouring vintage/pre-loved/pré-aimé textiles by dyeing them naturally, the WOUW collection.

We pre-treat textiles so you can experience for yourself the magic and beauty of natural dyeing, through WORKSHOPS, DIY NATURAL DYE KIT and raw materials.

Our name comes from weld, the plant known for its yellow dye.

In Dutch 'wouw' also expresses the wonder we often have with plant-based dyeing.

Besides, grateful as we are, it also grows abundantly in the wild around our corner.